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Practical Pricing: Translating Pricing Theory into Sustainable Profit Improvement


Category: ebooks | Author: ken_uit_9x | Date: 18-05-2017, 20:15

Practical Pricing: Translating Pricing Theory into Sustainable Profit Improvement

Practical Pricing: Translating Pricing Theory into Sustainable Profit Improvement by M. Calogridis
English | 2009 | ISBN: 1561592897, 1349603856, 0230614604 | 190 pages | PDF | 16 MB

This book is about taking a theory, pricing, and translating it into an operational practice that can be used by a company on an everyday basis easily with maximum results. This book provides, in detail, all the steps and input required to build out a pricing strategy and function.

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